Data Analytics Methods for Marketing
Completed by Varshini Vidyadhar
September 19, 2025
12 hours (approximately)
Varshini Vidyadhar's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Planning
- Category: A/B Testing
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Target Audience
- Category: Marketing
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Descriptive Analytics
