Digital Marketing Capstone
Completed by TUYET TRINH NGUYEN
April 19, 2022
17 hours (approximately)
TUYET TRINH NGUYEN's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Performance Analysis
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Marketing Analytics
- Category: Keyword Research
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Online Advertising
- Category: Digital Media Strategy
- Category: Campaign Management
- Category: Data-Driven Marketing
