Digital Marketing Capstone
Completed by TUYET TRINH NGUYEN
April 19, 2022
17 hours (approximately)
TUYET TRINH NGUYEN's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Web Analytics and SEO
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Planning
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Consumer Behaviour
- Category: Search Engine Marketing
- Category: Search Engine Optimization
