Digital Marketing Capstone
Completed by Dzunisani Sunduza
August 13, 2025
17 hours (approximately)
Dzunisani Sunduza's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Content Strategy
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Campaign Management
- Category: Online Advertising
- Category: Journey Mapping
- Category: Performance Analysis
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
