- Data Ethics
- Marketing Strategies
- Customer Insights
- Generative AI
- Case Studies
- Artificial Intelligence
- Marketing Automation
- Campaign Management
- Responsible AI
- Customer Analysis
- Marketing Analytics
- Google Analytics
GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Jessica Öhvall
April 30, 2025
2 hours (approximately)
Jessica Öhvall's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
