Data Analytics Methods for Marketing
Completed by AIDANA ZHANYBEKOVA
August 18, 2022
12 hours (approximately)
AIDANA ZHANYBEKOVA's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Regression Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Data Analysis
- Category: A/B Testing
- Category: Marketing Planning
- Category: Marketing Effectiveness
- Category: Target Audience
