Foundations of Digital Marketing and E-commerce
Completed by Rafael Henrique Quirino dos Santos
May 21, 2025
12 hours (approximately)
Rafael Henrique Quirino dos Santos 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Planning
- Category: Digital Marketing
- Category: Data Storytelling
- Category: Social Media Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Branding
- Category: E-Commerce
