Foundations of Digital Marketing and E-commerce
Completed by Alecander Ong Peng Bin
April 29, 2023
12 hours (approximately)
Alecander Ong Peng Bin's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance Measurement
- Category: Marketing Planning
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Email Marketing
- Category: Performance Metric
- Category: Performance marketing
