- Data Analysis
- Marketing Effectiveness
- Marketing Analytics
- A/B Testing
- Marketing Budgets
- Performance Reporting
- Return On Investment
- Digital Advertising
- Performance marketing
- Campaign Management
- Social Media Marketing
- Data Presentation
Measure and Optimize Social Media Marketing Campaigns
Completed by David-Chuku Agwu
January 27, 2024
12 hours (approximately)
David-Chuku Agwu's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
