Data Analytics Methods for Marketing
Completed by Pedro Moutinho de Freitas
July 24, 2023
12 hours (approximately)
Pedro Moutinho de Freitas's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Marketing Channel
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: Target Audience
- Category: A/B Testing
- Category: Online Advertising
- Category: Customer Insights
- Category: Descriptive Analytics
