Attract and Engage Customers with Digital Marketing
Completed by Imtiaz Hussain
June 29, 2025
14 hours (approximately)
Imtiaz Hussain's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Persona Development
- Category: Marketing
- Category: Web Analytics
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Digital Marketing
- Category: Pay Per Click Advertising
- Category: Search Engine Optimization
- Category: Advertising
- Category: Keyword Research
- Category: Marketing Strategies
