Attract and Engage Customers with Digital Marketing
Completed by Zainab Fajobi
September 10, 2025
14 hours (approximately)
Zainab Fajobi's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Customer Engagement
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
