Measure and Optimize Social Media Marketing Campaigns
Completed by Valentina Pellegrino
March 17, 2024
12 hours (approximately)
Valentina Pellegrino's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Performance marketing
- Category: Data Presentation
- Category: Marketing Budgets
- Category: Return On Investment
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: Presentations
- Category: Performance Reporting
- Category: Online Advertising
- Category: A/B Testing
- Category: Digital Advertising
