Data Analytics Methods for Marketing
Completed by Mason Kowalski
February 10, 2023
12 hours (approximately)
Mason Kowalski's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Model Evaluation
- Category: Regression Analysis
- Category: A/B Testing
- Category: Marketing
- Category: Marketing Effectiveness
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Analytics
