Data Analytics Methods for Marketing
Completed by Mason Kowalski
February 10, 2023
12 hours (approximately)
Mason Kowalski's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: A/B Testing
- Category: Customer Insights
- Category: Marketing
- Category: Marketing Channel
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
