Measure and Optimize Social Media Marketing Campaigns
Completed by Khadija Omar Abdulelah
August 6, 2026
12 hours (approximately)
Khadija Omar Abdulelah's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: A/B Testing
- Category: Digital Marketing
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Effectiveness
