Positioning: What you need for a successful Marketing Strategy
Completed by AIGBATA ADEKUNLE ONIME
October 11, 2023
11 hours (approximately)
AIGBATA ADEKUNLE ONIME's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Marketing
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Market Trend
- Category: Market Intelligence
- Category: Strategic Marketing
- Category: Marketing
- Category: Market Analysis
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
