- Business Metrics
- Data Analysis
- Campaign Management
- Digital Marketing
- Performance Reporting
- A/B Testing
- Marketing Effectiveness
- Marketing Budgets
- Social Media Marketing
- Key Performance Indicators (KPIs)
- Advertising Campaigns
- Return On Investment
Measure and Optimize Social Media Marketing Campaigns
Completed by Hoong Pei Yhan
January 10, 2023
13 hours (approximately)
Hoong Pei Yhan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
