Measure and Optimize Social Media Marketing Campaigns
Completed by
December 28, 2024
12 hours (approximately)
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What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Performance Reporting
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Return On Investment
- Category: A/B Testing
- Category: Presentations
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Campaign Management
