- Unsupervised Learning
- Marketing Strategies
- Forecasting
- Advertising Campaigns
- Regression Analysis
- Key Performance Indicators (KPIs)
- Target Audience
- Marketing
- Return On Investment
- Marketing Analytics
- Marketing Channel
- A/B Testing
Data Analytics Methods for Marketing
Completed by Jonah Stevens
March 3, 2023
12 hours (approximately)
Jonah Stevens's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
