Assess for Success: Marketing Analytics and Measurement
Completed by CRYSTIANNO MENDES NEVES LESSA
November 3, 2022
18 hours (approximately)
CRYSTIANNO MENDES NEVES LESSA's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Media Buying
- Category: Paid media
- Category: Google Analytics
- Category: Data Presentation
- Category: Digital Marketing Campaigns
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Content Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Marketing Planning
- Category: Pivot Tables And Charts
