Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Zeki Kılıç
October 2, 2023
11 hours (approximately)
Zeki Kılıç's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Marketing Communications
- Category: Marketing Budgets
- Category: Campaign Planning
- Category: Communication Planning
- Category: Brand Management
- Category: Brand Strategy
- Category: Integrated Marketing Communications
- Category: Brand Loyalty
- Category: Marketing
- Category: Marketing and Public Relations
- Category: Advertising Campaigns
