Google Ads for Beginners
Completed by Ioannis Papadimitriou
February 16, 2025
2 hours (approximately)
Ioannis Papadimitriou's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Keyword Research
- Category: Return On Investment
- Category: Paid media
- Category: Advertising
- Category: Online Advertising
- Category: Google Ads
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Marketing
