- Emerging Technologies
- Personalized Service
- Artificial Intelligence
- Customer experience strategy (CX)
- Marketing Communications
- Augmented Reality
- Strategic Communication
- Data-Driven Decision-Making
- Consumer Behaviour
- Data Ethics
- Social Media
- Marketing Analytics
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Ashley Lewis
May 12, 2023
18 hours (approximately)
Ashley Lewis's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
