Data Analytics Methods for Marketing
Completed by Daniel Alonso Vigil Angeles
July 5, 2026
12 hours (approximately)
Daniel Alonso Vigil Angeles's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: A/B Testing
- Category: Marketing Planning
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
