- Social Media Strategy
- Marketing Strategy and Techniques
- Marketing
- Digital Marketing
- Digital Media Strategy
- Marketing Channel
- Policy Development
- Key Performance Indicators (KPIs)
- Target Audience
- Social Media
Introduction to Social Media Marketing
Completed by Juan Pablo Ruiz Berger
March 17, 2025
17 hours (approximately)
Juan Pablo Ruiz Berger's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
