E-commerce Marketing and Email Campaigns
Completed by OMAR ESSAM ELDIN MOHAMED ABDELFATTAH ELSHERBINY
October 19, 2026
13 hours (approximately)
OMAR ESSAM ELDIN MOHAMED ABDELFATTAH ELSHERBINY 's account is verified. Coursera certifies their successful completion of E-commerce Marketing and Email Campaigns
What you will learn
Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights
Skills you will gain
- Category: Decision Making
- Category: Automation
- Category: Customer Relationship Building
- Category: Sales
- Category: Performance Metric
- Category: Driving engagement
- Category: Customer Retention
- Category: E-Commerce
- Category: Data-Driven Marketing
- Category: Strategic Marketing
- Category: Email Marketing
- Category: Personalized Campaigns
