Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Ahmed Sameer Abuyoussef
November 22, 2022
18 hours (approximately)
Ahmed Sameer Abuyoussef 's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Cross-Channel Marketing
- Category: Online Advertising
- Category: Marketing Communications
- Category: Journey Mapping
- Category: Communication Strategies
- Category: MarTech
- Category: Digital Marketing Tools
- Category: Strategic Communication
- Category: Integrated Marketing Communications
