Qualitative Research
Completed by Jennifer Van Gorp
December 7, 2023
14 hours (approximately)
Jennifer Van Gorp's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Sample Size Determination
- Category: Research
- Category: Research Methodologies
- Category: Recruitment Strategies
- Category: Recruitment
- Category: Discussion Facilitation
- Category: Surveys
- Category: Survey Creation
- Category: Interviewing Skills
- Category: Qualitative Research
- Category: Market Research
- Category: Focus Group
