Digital Marketing: Customer Engagement Strategy
Completed by MARIYA KAMYSHNA
January 24, 2023
12 hours (approximately)
MARIYA KAMYSHNA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Loyalty Programs
- Category: Marketing Communications
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Data Collection
- Category: Analytics
- Category: Digital Brand Strategy
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Content Marketing
