Introduction to Social Media Marketing
Completed by Eleonora Rodriguez
February 22, 2024
19 hours (approximately)
Eleonora Rodriguez's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
