Attract and Engage Customers with Digital Marketing
Completed by Beth Mooney
May 9, 2023
14 hours (approximately)
Beth Mooney's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Google Ads
- Category: Persona Development
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Customer Analysis
- Category: Online Advertising
