- Search Engine Marketing
- Marketing
- Keyword Research
- Customer Engagement
- Search Engine Optimization
- Digital Marketing
- Marketing Strategies
- Advertising
- Target Audience
- Google Ads
- Web Analytics and SEO
- Pay Per Click Advertising
Attract and Engage Customers with Digital Marketing
Completed by Michael Ortiz Barreto
March 18, 2024
14 hours (approximately)
Michael Ortiz Barreto's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
