- Social Network Analysis
- Pandas (Python Package)
- Digital Marketing
- Machine Learning
- Data Analysis
- Predictive Modeling
- Marketing Strategy and Techniques
- Analytics
- Consumer Behaviour
- Market Analysis
- Generative AI
- Responsible AI
Applying Data Analytics in Marketing
Completed by Cihan Kural
September 15, 2025
16 hours (approximately)
Cihan Kural's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
