Data Analytics Methods for Marketing
Completed by Jamian L. Smith
December 9, 2024
12 hours (approximately)
Jamian L. Smith's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Regression Analysis
- Category: Marketing Planning
- Category: A/B Testing
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Customer Analysis
