Foundations of Digital Marketing and E-commerce
Completed by Alvaro Alejandro Celis Fernandez
July 17, 2023
12 hours (approximately)
Alvaro Alejandro Celis Fernandez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Branding
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Web Analytics and SEO
- Category: Data-Driven Decision-Making
- Category: Data Storytelling
- Category: Marketing Planning
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing
