Data Analytics Methods for Marketing
Completed by Fiorella Nicole Quevedo Kuong
June 5, 2022
12 hours (approximately)
Fiorella Nicole Quevedo Kuong's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data-Driven Marketing
- Category: Regression Analysis
- Category: Descriptive Analytics
- Category: Persona Development
- Category: Customer Insights
- Category: Customer Analysis
- Category: Model Evaluation
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Marketing
- Category: Marketing Channel
- Category: Conversion Funnel Analysis
