- Digital Marketing
- Persona Development
- Web Analytics and SEO
- Algorithms
- Data Analysis
- Content Performance Analysis
- Keyword Research
- Business Reporting
- Content Strategy
- Target Audience
- User Research
- Search Engine Optimization
Introduction to Google SEO
Completed by Paul M Banks
September 13, 2023
16 hours (approximately)
Paul M Banks's account is verified. Coursera certifies their successful completion of Introduction to Google SEO
What you will learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will gain
