Applying Data Analytics in Marketing
Completed by Juan Hernandez-Gomez
September 4, 2022
16 hours (approximately)
Juan Hernandez-Gomez's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: AI Personalization
- Category: Customer Analysis
- Category: Analytics
- Category: Social Network Analysis
- Category: Social Media Analytics
- Category: Generative AI
- Category: Data Analysis
- Category: Customer Insights
- Category: Digital Marketing
- Category: Marketing
- Category: Marketing Strategies
