- Social Network Analysis
- Pandas (Python Package)
- Digital Marketing
- Machine Learning
- Data Analysis
- Predictive Modeling
- Marketing Strategy and Techniques
- Analytics
- Consumer Behaviour
- Market Analysis
- Generative AI
- Responsible AI
Applying Data Analytics in Marketing
Completed by Juan Hernandez-Gomez
September 4, 2022
16 hours (approximately)
Juan Hernandez-Gomez's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
