- Marketing Strategies
- Digital Marketing
- Search Engine Marketing
- Lead Generation
- Digital Advertising
- Marketing
- Customer Acquisition Management
- Target Audience
- Content Marketing
- Web Analytics and SEO
- Keyword Research
- Pay Per Click Advertising
Strategies for Converting and Retaining Customers Online
Completed by Renee Tan
April 20, 2023
10 hours (approximately)
Renee Tan's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
