Marketing analytics: Know your customers
Completed by Varunkumar Jain
July 23, 2025
20 hours (approximately)
Varunkumar Jain's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Integration
- Category: Marketing Strategies
- Category: Social Media Marketing
- Category: Big Data
- Category: Data Analysis Software
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Customer experience strategy (CX)
- Category: Marketing Analytics
