Integrated and Strategic Communication Campaigns
Completed by Kehinde Ayokunle Metilelu
January 16, 2024
6 hours (approximately)
Kehinde Ayokunle Metilelu 's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Marketing Communications
- Category: Corporate Communications
- Category: Shared Media
- Category: Media Strategy
- Category: Strategic Communication
- Category: Earned Media
- Category: Campaign Planning
- Category: Communication Planning
- Category: Public Relations
- Category: Paid media
- Category: Target Audience
- Category: Communication Strategies
