Attract and Engage Customers with Digital Marketing
Completed by Silvia NESPOLI
January 13, 2024
14 hours (approximately)
Silvia NESPOLI's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Content Optimization
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Target Audience
- Category: Digital Advertising
