Customer Value in Pricing Strategy
Completed by Kumari Sweta
February 7, 2023
14 hours (approximately)
Kumari Sweta's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Customer Insights
- Category: Revenue Management
- Category: Market Research
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Decision Making
- Category: Case Studies
- Category: Analysis
