Data Analytics Methods for Marketing
Completed by Anmol Thakur
February 19, 2024
12 hours (approximately)
Anmol Thakur's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing
- Category: Target Audience
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Data Analysis
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Marketing Channel
