Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Miguel Eduardo San Jose
February 28, 2023
18 hours (approximately)
Miguel Eduardo San Jose's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Social Media
- Category: Communication Strategies
- Category: MarTech
- Category: AI Personalization
- Category: Integrated Marketing Communications
- Category: Personalized Campaigns
- Category: Strategic Communication
- Category: Marketing Communications
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Marketing Channel
