Working with the Media
Completed by Samantha Du Plessis
May 5, 2025
7 hours (approximately)
Samantha Du Plessis's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Explain how organizational mission and core values inform public relations across traditional and digital media environments.
Understand the role of public relations in branding and storytelling, including its relationship to advertising and marketing.
Understand how organizations prepare for, respond to, and recover from reputational threats.
Demonstrate foundational media relations competencies, including writing press releases, pitches, and using Associated Press style.
Skills you will gain
- Category: Strategic Communication
- Category: Crisis Management
- Category: Public Relations
- Category: Storytelling
- Category: Media and Communications
- Category: Communication Strategies
- Category: Journalism
- Category: Marketing and Public Relations
- Category: Media Relations
- Category: Brand Management
- Category: Branding
- Category: Corporate Communications
