Measure and Optimize Social Media Marketing Campaigns
Completed by Lucas Molina de Moura
October 27, 2022
12 hours (approximately)
Lucas Molina de Moura's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: A/B Testing
- Category: Digital Advertising
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Communication
- Category: Business Metrics
- Category: Campaign Management
- Category: Digital Marketing
- Category: Facebook
