Measure and Optimize Social Media Marketing Campaigns
Completed by Muhammad Bilal
June 25, 2024
12 hours (approximately)
Muhammad Bilal's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Data Analysis
