Developing a Winning Marketing Strategy
Completed by Ivan Botha
January 16, 2023
16 hours (approximately)
Ivan Botha's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Competitive Analysis
- Category: Marketing
- Category: Brand Management
- Category: Marketing Management
- Category: Product Planning
- Category: Target Market
- Category: Market Analysis
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Product Marketing
- Category: Branding
